Re/Code was a Terrible Name

Bob Lefsetz on the fall of ReCode:
“As for the name… What does it mean? Either your moniker has to indicate what you’re about, like Facebook, Snapchat or Instagram, or it must relate to nothing, like Shazam or Corolla. ReCode, what is that? A place where you rewrite C++? And what’s with the forward slash in the middle…yes, technically it’s Re/Code. Most people don’t even know where that key is to type, so you’re inherently limiting discussion. Hell, even the press doesn’t get it right, every story about the sale to Vox calls it “ReCode”!

And dot net? Is it Type recode into Safari and you’ll get Google results, you won’t automatically go to the site, as you will with Amazon and the rest of the .coms.”

Maybe Kara Swisher and Walt Mossberg should have just gone with a Tumblr blog.

See Also:
More ReCode –Lefsetz
ReCode to Vox –Lefsetz

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