Your margin is my opportunity. –Jeff Bezos, Amazon
That’s probably what Lyft and Uber were saying to each other as they slashed their commissions to 0. How do you beat a company that doesn’t need to make money?
The 8 hours you need to sleep each night, are my opportunity. The time you spend with your family and friends, is my opportunity. If you’re not maxed out, if there’s still a shred of humanity left in you, then you’re just leaving your lunch on the table.
It’s kind of like motorcycle racing. If you’re not riding at the physical limits of traction, that means it is possible for someone to go faster than you. And they will. It’s a contest to see who can come the closest to crashing without actually crashing.